British river cruise company Emerald Waterways need a series of videos to promote the destination of Budapest to their potential clients so Infinitum came up with a concept of split up the videos into the 3 parts of the day: Good Morning Budapest, Good Afternoon Budapest, and Good Evening Budapest. These concepts feature hidden gems and lesser known suggestions on things to do in the city for their potential clients. The resulting series would be part of the marketing strategy on their website.